Published on Monday, 22 June 2026 at 1:17:16 PM
Town of East Fremantle is inviting residents and ratepayers to comment on its inaugural Draft Events Strategy 2026-2031.
The objectives and outcomes in the Draft Events Strategy have been informed by community feedback and are anchored by four guiding principles:
- Connecting the community
- Celebrating East Freo
- Sustainability (financial and environmental) and safety
- Collaboration and partnerships
Town of East Fremantle Mayor Tony Natale said East Fremantle has a rich history and was known for events that celebrated community vibrancy.
“This Strategy came about after we made the difficult decision to pause the beloved East Fremantle’s George Street Festival in 2025,” he said.
“Since then, we’ve been through an extensive consultation process, and to understand what was working well, and where we could improve.”
The Draft Events Strategy introduces a more structured and sustainable approach to events, including moving away from a single, large event.
Instead, the Town will deliver a diverse program of smaller events which are partnership-led, financially sustainable and anchored to the vision of its new Council Plan 2026 to 2036.
“Through this Strategy, we’re setting a clear direction for events that reflect East Freo’s identity, activate our places, and strengthen our sense of belonging,” Mayor Natale said.
“We know how much the community loved East Fremantle’s George Street Festival and that it will be missed. However, we’re embracing new ideas and adopting an inclusive and place-based approach that makes the most of the East Fremantle Community Park, our historic George Street precinct, and our stunning foreshore.
“This approach is consistent with community feedback which supported trying smaller, more frequent events across multiple locations.”
Residents can submit comments on the Draft Events Strategy until 4pm on Monday 6 July 2026.
More information and submission details are available via the consultation page of this website.
Additional information
Town of East Fremantle’s Events Strategy 2026-2031 provides a framework for the planning, delivery and evaluation of community events held within East Fremantle.
The Strategy will guide the way the Town works with its community and stakeholders.
This ensures the Town’s community event program is contributing to the success and wellbeing of East Fremantle’s residents, businesses and ratepayers.
To support the Events Strategy, an Annual Events Plan and Calendar will be developed by the Town and approved by Council each financial year.
The Town is committed to learning from each event. It will review its approach and adapt the annual events Plan accordingly each year.
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