Background information
In July 2025, the Town engaged internationally renowned place makers Village Well, to help develop a shared vision for George Street (between East Street and Stirling Highway), in collaboration with residents and businesses in the area.
Village Well helped to develop an overall Place Plan Vision and Community Action Plan, a document developed by the community for the community to own and lead delivery.
The Place Plan is designed as a menu of potential initiatives, particularly small-scale place improvements that the community can choose to progress.
George Street Activation Group
Through the community engagement process to develop the Place Plan, a local Town Team called "The George Street Collective" was established.
The George Street Collective plays a key role in delivery of small-scale actions and initiatives.
A community group such as a Town Team can access support from a range of external funding opportunities to enable community-led delivery. The Town’s role is to support these initiatives where appropriate.
There is $10,000 available in seed funding from the Town to help start the process.
The Town is here to support – whether it is helping the group get established, navigating red tape, or assisting with external funding applications. Some projects will be led by the Town, and we will work together to align priorities with our business planning and budget process.
The Town's role in the Place Plan
The Place Plan also identified three major initiatives that require Town funding and delivery, which have been incorporated into the Council Plan 2026-2036.
These initiatives are:
• Establishing a stronger pedestrian focus along George Street, including traffic calming measures and other interventions to slow traffic and improve safety and usability.
• Investigating the redesign of the Glasson Park in the medium term.
• Reviewing parking across the wider precinct to identify opportunities for improvement in the medium term.
These items are being progressed over time, with current work focused on developing traffic calming concepts, including costings and staged delivery, subject to detailed design and budget constraints and are identified in the adopted Council Plan 2026-2036.
Find out more
Read the George Street Place Plan Vision and Community Action Plan
Read our news story